With the increasing popularity of 5G network and the continuous enrichment of 5G models, consumers are speeding up the pace of changing mobile phones. According to the data released by China Academy of information technology on June 16, the domestic mobile phone market maintained rapid growth in the first five months of this year, with a total shipment volume of 148 million units, up 19.3% year-on-year. Among them, the shipment volume of 5G mobile phones reached 108 million, with a year-on-year growth of 134.4%.
Since June 2020, 5G mobile phone has surpassed 4G mobile phone in terms of shipment volume and become the mainstream of domestic mobile phone market, with a rising proportion. By May this year, 5G mobile phone has accounted for 72.9%. According to the latest research of strategy analytics, 35% of high-end smart phone users plan to change their phones in the next six months, and 90% want their next smart phone to be 5G.
The surge of replacement is related to the increasing popularity of 5G network. According to the data, as of March this year, 819000 5G base stations have been built in China, and 5G network with independent networking mode covers all prefecture level cities.
Under the strong promotion of operators, the number of 5G package users also increased significantly. According to the data, as of April this year, the number of 5G users of the three major operators has exceeded 400 million, and the penetration rate of 5G is about 26%. Among them, the number of 5G users of China Mobile has exceeded 200 million and increased by more than 10 million every month.
The diversification of 5G mobile phone styles and the reduction of starting threshold are also important drivers to accelerate the iteration of mobile phones. Data show that in the first five months of this year, 145 new models of smart phones were listed in China, and 90 5G mobile phones, accounting for 62.07%. At the same time, the threshold of 5G mobile phone is further reduced, and the entry price is further lowered to 1000 yuan.
Industry insiders expect that the wave of 5G mobile phone replacement will continue. A senior executive of a PCB manufacturer in Shenzhen said that in the past two months, the whole 5G mobile phone industry chain was in a positive state of stock preparation, and PCB orders from consumer electronics surged.
Major mobile phone manufacturers have recently launched new mobile phones, and carried out “pattern marketing” such as executives’ live broadcasting, product promotion and price reduction, and customized machine gift packages, in preparation for the “618″ e-commerce promotion activities.
On the evening of June 16, glory officially released the glory 50 series mobile phone. This 5G mobile phone equipped with Qualcomm snapdragon chip is the first high-end flagship model operated by glory independently. At present, the total number of appointments of glory 50 series in Jingdong and glory mall has exceeded 1.3 million. One plus Nord N200, a new mobile phone for China’s first plus, will also be on sale on June 25. Previously, Xiaomi, Huawei and OPPO all launched new 5G mobile phones.
Post time: Jul-08-2021